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Showing posts with label CES. Show all posts

#CES2015 From The Point of View of An Electronics Employee


For the record, I just want to state that the gamer and gadget geek in me does get excited to see what #CES2015 will showcase.  At the age of 1 I was working the newest gadget at the time, the VCR.. I love gadgets and as a programmer I can't live without them.  I don't hate CES and I know it was CES that brought about an even better convention, E3 when E3 broke from it in the 90's.  Yet, I feel that there is an unspoken roll of the eyes that me and others who actually work in this industry have when we see CES is going on since...the reality of what happens after it, is what we have to deal with.

Of the thousands of companies trying to catch everyone's attention, we probably will only see 1 or 2 actual groundbreaking products... if we are so lucky.  This fact won't stop the barrage of products and product lists that will soon barrage those of us who have to add this shit to websites, data lists and inventory systems at our respected jobs.  Retailers this time of year seem to also have a yearly recurrence of amnesia, simultaneous stroke or whatever it may be.. and freak the fuck out that everyone did indeed spend all their money during the holidays and yes, like every fucking year, sales will drop in the weeks following the holiday rush.  Companies across the states cut their nose despite their face by cutting or firing people whom they'll need right back again when the inevitable rush returns again.

I've worked for a long time in the pro camera industry and this industry is probably the worst when it comes to it's yearly amnesia...something the retailers, sales reps and manufacturers try to remedy with the popularity of CES.  In an industry that's already bloated with mostly unneeded accessories for your accessories' accessories.. what is suppose to be a convention that could bring the brightest minds in technology together, instead becomes a fervor of snake oil salesmen that only bastardize the replace-a-marginally-better-product-a-month-later-with-another-only-marginally-better-model that the pro camera industry thrives on.  Those of us who work in this industry instead see CES as an oncoming storm of mostly bullshit to add to the already convoluted product lists that were flipped over & replaced just a few months prior.  We will hear no end to the sales reps touting how their product is the next best thing and should be featured ahead of the hundreds of other reps saying the same god damn thing. By the time April comes along...all of this will be forgotten, replaced by a crazy emphasis on Mother's & Father's Days as electronics retailers & manufacturers once again come out of their yearly memory wiping stroke from the recent holiday rush...just to repeat the silly cycle come year's end.

Again, I do like seeing CES and some of the awesome gadgets that could come from it. I don't hate CES... just want you all to get an idea of the massive electronic excrement that people, at least in the pro camera industry, are about to shovel once the CES trends and hashtags are done this week.

This classic Onion News video (which this header image is from) sums it all up perfectly...

CES 2014: Nikon, Canon and Sony Show Off Device That Makes People Forget Smart Phones Exist



The 3 largest pro camera manufacturers surprised guests at this year's Computer Electronics Show with a new joint project.

Announced towards the end of Sony's presentation of their new 4K Twitter Table, the crowd was welcomed with music from Ace Of Base as executives from each company roller-bladed on to the stage.
Dressed in hipster attire, Sony's Kazuo Hirai took center stage Walkman in hand.  
"We were in charge of mobile technology before it was cool." claimed Hirai as he opened the Walkman to reveal what looked like a silver cassette tape.

The device, code named RET90, or "REmember The 90's" supposedly makes consumers revert to their shopping mindset to what it used to be in the 1990's.  Using the same signal once used by analog TV, the RET90 uses the waves from years past to make people still feel that technology is nowhere beyond 1995.  A signal that has been up for sale since all TVs went to digital and apparently bought jointly by the three companies.   

Within moments of the RET90's demonstration, attendees of CES suddenly wanted to actually visit brick and mortar stores for their technology needs, wondered to other booths for VHS tape recorders and thought their smarts phones where just pretty alarm clocks.

Best Buy called it "The Highlight of 2014".  "With this device, consumers will actually visit our stores and completely forget what a Bar Code Scanner App is." boosted Best Buy's founder, Richard Schulze.

Immediately after the product's demonstration... Canon, Nikon and Sony directed attendees to their Point and Shoot Camera booths.  Instead of saying "I have a smart phone, why would I need these?", attendees looked onto the marginally better P&S Cameras from last year in total wonder.  

"With the RET90, we don't have to focus our R&D on costly new projects.  We can make use of resources we've had available for years and the consumer won't know the difference." stated Nikon's Makoto Kimura. 

For the past few years, all three companies created their Mirrorless Cameras lines to try to make consumers forget about the ever improving cameras on their smart phones.  Sales of Point And Shoot Cameras dropped sharply since the iPhone 4's release but the Mirrorless line for both Canon & Nikon turned out as complete failures to sway the public. Sony, only gained marginally on their Mirrorless line and with the RET90, consumers will do what many executives of the tech giants would like...to ignore the internet and revert back to the 1990's when it comes to hand held devices.

"The 90's and earlier were our Golden Age.  A person can come into our stores, pay 10% ABOVE SRP and be none the wiser." says NY Pro Camera Store owner, Shlomo Bergstein.  "Now they come in with their smart phones, amazon listing print outs and we are forced to come clean about the pricing.  With RET90,  we can sell them at prices we want and something the consumer already has."

Adobe's CEO, Shantanu Narayen randomly stepped in during our interview and stated with his strong accent..."With RET90, I can continue to sell software for 3x the price in Australia as I do in the States.  By the way, have you heard of the Creative Cloud?"  He soon jumped over to each CES attendee at arms length asking, "Do you know about the Creative Cloud?" before security escorted him out. 

Sony, Nikon and Canon are hoping this device will revive the currently dead point and shoot camera business as well as other products consumer have lost interest in since the 1990s.

...
Due to Sony, Nikon and Canon's various, long and undecipherable SURE, MVP and MAP policies however...we weren't allowed to list the images and expected pricing of the RET90 in fear of deportation, execution...or just a "warning". 

#CES2014

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